Marketing & Websites For Contractors

For Blue Collar Workers / By Blue Collar Workers

What is Online Presence?

Online Visibility is Everything

With over $100 million in renovation projects sourced through Google in 2024, establishing a strong online presence has become essential for contractors. Nearly 90% of Canadians seeking renovation services now turn to Google first. Don’t miss out — join the digital transformation.

$30 Billion

Of construction jobs were sold through Google in 2024 alone

445,000+

People in Canada search for renovation services on Google every month.

Issues and Solutions

Renovation businesses face unique challenges in attracting quality clients. Here, we highlight the top issues and how our proven methods turn obstacles into opportunities.

Too Many Unqualified Leads

Many renovation businesses receive numerous calls from prospects who don’t convert, leading to wasted time and resources.

OUR SOLUTION

  • We use keywords that bring in serious clients who are ready to buy.
  • Our ads are placed to attract people likely to choose your business.
  • We add tools to your website that help sort out the right clients from the start.
Without prominent online presence, businesses miss out on high-quality leads actively searching for services.

OUR SOLUTION

  • We optimize your site so it appears in local searches and on Google Maps.
  • Regular content updates to boost your site’s ranking.
  • Building trusted links from other sites to help Google trust and show your business.
Competing in a saturated market makes it difficult to distinguish your business from others.

OUR SOLUTION

  • Unique branding to highlight what makes your business special.
  • Adding project photos and success stories to show off your work.
  • Displaying customer reviews to build trust with new clients.
Many businesses experience fluctuations in demand, making it hard to maintain steady revenue.

OUR SOLUTION

  • Year-round ad campaigns to keep clients coming in every season.
  • Retargeting ads and emails to remind past clients of your services.
  • Tracking seasonal trends to reach clients when they’re ready to buy.
Business owners feel frustrated when their ad spend doesn’t yield satisfactory results.

OUR SOLUTION

  • We optimize your website to get more leads from your ads.
  • Monthly reports and tweaks to improve ad performance.
  • Focus on the best keywords to get the highest returns.

Too Many Unqualified Leads

Many renovation businesses receive numerous calls from prospects who don’t convert, leading to wasted time and resources.

OUR SOLUTION

  • We use keywords that bring in serious clients who are ready to buy.
  • Our ads are placed to attract people likely to choose your business.
  • We add tools to your website that help sort out the right clients from the start.

No One is Finding Me on Google

Without prominent online presence, businesses miss out on high-quality leads actively searching for services.

OUR SOLUTION

  • We optimize your site so it appears in local searches and on Google Maps.
  • Regular content updates to boost your site’s ranking.
  • Building trusted links from other sites to help Google trust and show your business.

Struggle to Stand Out Among Competitors

Competing in a saturated market makes it difficult to distinguish your business from others.

OUR SOLUTION

  • Unique branding to highlight what makes your business special.
  • Adding project photos and success stories to show off your work.
  • Displaying customer reviews to build trust with new clients.

Inconsistent Client Flow

Many businesses experience fluctuations in demand, making it hard to maintain steady revenue.

OUR SOLUTION

  • Year-round ad campaigns to keep clients coming in every season.
  • Retargeting ads and emails to remind past clients of your services.
  • Tracking seasonal trends to reach clients when they’re ready to buy.

The Ads I Set Up Don’t Get Me Clients

Business owners feel frustrated when their ad spend doesn’t yield satisfactory results.

OUR SOLUTION

  • We optimize your website to get more leads from your ads.
  • Monthly reports and tweaks to improve ad performance.
  • Focus on the best keywords to get the highest returns.

What We Do

Our Services

WHAT WE DO

We build websites that look great and are easy to use. Our sites are designed to attract and keep visitors, helping to turn them into paying clients.

WHAT WE DO

We create user-friendly websites that attract visitors and convert them into clients.

HOW WE DO IT DIFFERENTLY

Our sites are made to rank well on search engines, load quickly, and work smoothly on phones and tablets.

HOW WE DO IT DIFFERENTLY

Our sites rank well, load quickly, and work smoothly on all devices.

OUR PROCESS

We start with a plan tailored to your needs and goals.

Design and build the site with custom graphics and  effective content.

Launch the site and monitor it to make sure it performs well.

TIMELINE

Typically, 2-3 weeks from start to finish.

WHAT WE DO

We create ad campaigns that are targeted, effective, and results-driven. Our strategies are designed to reach the right audience, increase engagement, and turn clicks into paying customers.

WHAT WE DO

We create targeted ad campaigns that increase engagement and convert clicks into customers.

HOW WE DO IT DIFFERENTLY

Our campaigns are optimized to deliver maximum ROI, with clear messaging, strong visuals, and data-driven adjustments to ensure peak performance across platforms like Google and social media.

HOW WE DO IT DIFFERENTLY

Our campaigns maximize ROI with clear messaging, strong visuals, and data-driven adjustments for optimal performance on Google and social media.

OUR PROCESS

We start with a custom strategy based on your business goals and target audience.

Design and launch ads with engaging visuals, compelling copy, and precise targeting.

Continuously monitor and tweak campaigns to maximize performance and results.

TIMELINE

Typically, 2-5 days after the website is up

WHAT WE DO

We optimize your website to rank higher on search engines like Google. Our strategies focus on increasing visibility, driving organic traffic, and turning visitors into loyal customers.

WHAT WE DO

We optimize your website for higher search engine rankings. Our strategies focus on increasing visibility and driving organic traffic.

HOW WE DO IT DIFFERENTLY

Our SEO approach combines technical expertise, quality content, and strategic keyword targeting to deliver long-term results and measurable growth.

HOW WE DO IT DIFFERENTLY

Our SEO approach combines expertise, quality content, and keyword targeting for measurable growth.

OUR PROCESS

We check your website’s performance and spot issues.

We improve content, fix technical problems, and build backlinks.

We track results and make updates to stay ahead.

TIMELINE

Typically, noticeable improvements start showing within 3-6 months of consistent SEO work.

Testimonials

Real Results from Real Clients

Adam Huss Decks & All

Workbench Media delivered exceptional results for Decks and All, generating more leads than we could handle with just $600 in advertising. Their expertise in maximizing ROI is unmatched, and I couldn’t recommend them enough for anyone looking to grow their business quickly.

Raymond MacDonald Elitecraft Windows & Doors

Workbench Media made a huge difference for my business. In the first month of working with them, I landed $80,000 worth of jobs. Their approach to marketing is effective, straightforward, and it works. I couldn’t be happier with the results they delivered!

Shawn Patrick Vanduzen Vanduzen Commercial Snow

Workbench Media really knows what they’re doing. They took the time to understand what we needed and made it happen without overcomplicating things. Their work was solid, and they kept us in the loop the whole time. You can tell they actually care about their clients.

What We Do is Different

Our approach isn’t just about building websites, running ads, or optimizing SEO — it’s about creating a complete digital strategy that gets results. We focus on long-term growth, optimizing every step for maximum return, and continually adjusting to keep your business ahead of the competition.

Our Team

We’re Local

Here’s our team working with [Client Name] in [City]. We’re hands-on, partnering with local businesses to deliver results that matter.

LOCAL EXPERTS, LOCAL SERVICE

Our team lives and works in the same communities as our clients, so we understand the local market inside and out. We’re here when you need us, offering personalized, reliable service you can count on.

Our Process

Contact Us

Start a New Project with Workbench Media

Ready to take the next step? Fill out the form on the right, and let’s start creating the perfect solution for your business. We’re here to answer your questions and discuss how we can help you succeed!